Ceramia USA LLC (“CERAMIA”, “we” or “us”) operates the website (the “Web Site”). We want you, the visitor to the Web Site, to understand what information we may collect from you, how we use that information, the choices available to you regarding our use of that information, and your ability to review, correct, and/or opt out of our use of that information. This is our “Privacy Policy,” and it applies to our interactions with our customers and visitors, including, but not limited to:

  • Use of our Web Site
  • Phone and email communications
  • Social media interactions on our Web Site and other third party websites such as Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn
  • Viewing our online advertisements or emails
  • Use of our applications for mobile phones, tablets or other smart devices
  • Through contacts with our authorized service providers



Contact Information

We may collect the user names and names of customers and visitors to our Web Site. We also may collect shipping and billing addresses, email addresses, phone numbers, digital contact information and purchase histories.

Demographic Information

We may collect data about your age, gender, places you shop, reviews you give, and products and services you prefer.

Returns & Exchanges Information

If you return an item or request an exchange or refund, we may ask you to provide your name, address, email address, phone number and your driver’s license or other government issued ID. We use the information you provide, including information from your government issued ID, to process and track returns and exchanges, help detect and prevent fraud, and administer our fraud and loss prevention program.

Transaction Information

If you use our Web Site, we may collect location data obtained from your IP (Internet Protocol) address. We use this location data to calculate the shipping cost.

IP and Location Information

When you purchase products or services from us, we collect your transaction information, including information from your debit or credit card, PayPal account, gift card or check. If you apply for The Tile Shop credit card, we collect information related to your application.

Employment Information

If you apply for employment with us, you may provide us with certain personal information including information contained in a letter, resume, or similar employment-related materials, or provided in response to pre-screening questions.

Other Information

We may collect any of the data that you provide through our mobile applications, Web Site, or online forums. If you use our Web Site, in addition to your IP address, we may collect information such as the type of browser and operating system you are using. We also might keep track of the pages you visit, the website you came from, or the website you go to when you leave ours. We collect this information using the tracking tools described in the Cookies and Tracking section at the bottom of this page. To control those tools, please read the Your Privacy Preferences and Cookies and Tracking sections.


We may collect two types of information through this Web Site: anonymous information and personally identifiable information (“Personally Identifiable Information” or “PII”). We collect certain anonymous data regarding the usage of the Web Site. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Web Site. The anonymous data we collect can include information such as the type of browser you are using, IP address, and the length of your visit to the Web Site.
We may collect Personally Identifiable Information (including name, address, telephone number, email address, social media user names, transaction information, credit card information) when you:

  • Purchase or order a product through our Web Site
  • Return an item or make an exchange
  • Inquire about our services
  • Request a catalog or other informatio
  • Create an account at
  • Sign up for Tile Shop email updates
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, contest, promotion
  • Make an employment application or inquiry
  • Upload or share a photo or other digital content through our Web Site or other third party websites such as Facebook, Houzz, Instagram, Pinterest, Twitter, YouTube and LinkedIn

In all cases you choose whether you provide us with PII, but you may be unable to make purchases, access certain offers, or access certain portions of the Web Site if you choose not to provide the PII requested.


We use the information collected from you to process, fulfill and ensure proper delivery of your orders for our products, to provide services (such as sending an electronic copy of a receipt), to manage your participation in a contest, sweepstakes or promotion, to register you for loyalty program or extended warranty service, for statistical purposes, to respond to your requests or reviews, to process a return, and to improve and personalize the Web Site, services and mobile applications , to customize your experience with us, to protect our company, customers or Web Site, to process and track returns and detect and prevent fraud, to communicate with you about your account, this Privacy Policy, the Terms of Use or Web Site, for employment purposes if you provide information in relation to a job inquiry or application as well as for our marketing purposes, which may include contacting you via regular mail, email or other electronic channels. If you engage with our content on or through third-party social networking websites, plug-ins and applications those sites may notify users about your information and activities depending on your settings. Your interactions with social media are governed by the privacy policies of the companies providing the social media features. We may use your PII to contact you, consistent with applicable law, through any contact information you provide to us including any email address, telephone number, cell phone number, text message number, fax number, or social media information. You expressly consent to our use of all information provided by you to contact you by any applicable method. We also may use the information collected from you as otherwise necessary or useful for us to conduct our business, so long as such use is permitted by applicable law and rules.


We may disclose your information for business purposes and as legally required or permitted to third–parties in certain situations. We often engage a third party’s software or services to assist us with our analyses of information we collect from you. As a practical matter, we must release your mailing address to a postal or courier service if we need to deliver physical product or information you requested. We use third-parties to assist us with our payment processing and marketing efforts, including assisting us with sending emails to you and responding to your reviews and questions. This may include sending you free electronic newsletters and promotional emails for products and/or services offered on our Web Site as a service. We may send you newsletters and emails periodically listing current specials and deals from us or through our third-party service partners. However, you will have the choice to opt out of receiving newsletters and promotional emails for our products and/or services. This information may also be shared with a third-party advertising partner in order to deliver you advertising tailored to your interests when you visit other websites. If you prefer to opt out of receiving advertising and promotions, please see the instructions at YOUR PRIVACY PREFERENCES below. We may also enter relationships with third-parties for services such as credit card processing and shipping, whose privacy practices meet our privacy standards.